Investing Blog

Bill Gates came out today to say that Microsoft will develop its own search engine marketing program. Google and Yahoo operate their own, but Microsoft has been falling behind its competitors. Google leads the way, nearly all of its profit is derived from its search engine marketing program. Yahoo has a similar program, still in beta, that produces some revenue but has very little marketshare in the Google monopoly.

This represents a much better deal for Microsoft shareholders and customers. Yahoo wanted a nearly 100% premium over their pre-bid price, far too much to pay for a company slowly losing marketshare. Not to mention that Yahoo’s own search engine program is still years behind Google’s which works with millions of webmasters around the world. (Yahoo’s is restricted to US residents) Continue Reading »

The bid for Yahoo was interesting to say the least. Software giant Microsoft and owner of MSN putting in a bid for Yahoo shows the concern over the internet marketing business currently controlled by Google. Continue Reading »

While Google has been doing well when it comes to Internet advertising, Microsoft has been having so many problems that they now feel the urgent need to do something. This may lead Microsoft to pay $50 billion to acquire Yahoo in order to challenge Google. With this news Yahoo’s stock prices went up to $2.80 per share on Friday. Continue Reading »