Coca Cola Enterprises better than the original
Coca-Cola enterprises works alongside The Coca-Cola company to wholesale its products. It buys the product from Coca-Cola (KO) and resells it. Rather than the original company controlling from top to bottom, CCE is able to profit from emerging markets and sell at a discount to the larger manufacturer.
In my opinion, Coca-Cola Enterprises (the distributor) has plenty of exposure to emerging markets which makes Coca-Cola so profitable. While I do like the original manufacturer, I believe that CCE provides a better investment and exposure to the markets around the world. Better yet, CCE is selling at a huge discount from just this January when it topped $27 per share. Though the company is limited in its horizons, particularly due to the fact it must buy from KO to resell to other markets, it maintains hope for growing markets through its wholesale distribution. Read more…
