Billboard Advertising for Real Estate Investors
If you are a real estate investor, you will find that billboards will bring in 11% of your business, unless they are located on a major roadway where they could bring in 45% of your advertising, if not better. However, it is very important that you always hang these billboards in the area where you want to purchase homes from. Therefore, you may not be able to place billboards on a major highway in this area. Of course, there is an exception to this rule and it is this: Placing a billboard at your local auto mall will work quite well for you.
If you are creating a billboard for on your local highway, make sure that they are not located to far out of the way of the general traffic. So, while a board by a major junction would be great, 1 on the edge of town will not do as well for you.
Regardless as to where you place your billboard, make sure that it has the same color and feel as a newspaper advertisement. Of course, you cannot posibly display as much information on a billboard. Instead, you will only have 3 lines to put information on so you will need to pick your trigger words wisely. Remember, these are words that need to be read and retained while driving by at 80M.P.H. This is why a vanity number works well and thus should be used. Another thing to remember is that you should never use the color blue on your billboard either since the sky is blue and you do not want to be missed by traffic. Instead, use colors like yellow and red.