Television Advertising for Real Estate Investors
You can generate approximately 32% of your business from the television media. Here you will be able to address your audience and speak directly to them. So, you need to make sure that you outline the reason why these distressed sellers should call you instead of using a realtor. Just make sure that you realize that you understand where they are coming from and thus answer their objections before they even have a chance to state them.
When you choose to run an infomercial, make sure that you always run it the same time each day except for on Saturday and Sunday. In this way you will be able to leave the seller with your calling card. These should be done in 60 second and 30 second commercials so that you can build brand awareness. The 60 second ones should be ran first, followed by the 30 second ones. Your best times for running these are at 7AM and 6:30PM.
Make sure that you hire actors to do these infomercials for you. Remember, you are good at what you do and they are good at what they do. However, you do not want to use a well-known spokes person as your lead. Instead, choose a person who is unrecognizable to the public. Then make sure that you have all of your paperwork lined up here. In fact, it would not hurt to have a lawyer do this work for you.
