Newspaper Advertising for Real Estate Investors
Approximately 43% of your business will come directly from display ads. Of course, this has to be an ad that speaks to the seller’s needs, then you will have an incredible call to action. You need to be prepared to handle the response rate though. The goal is to create a branded image, not rouse an emotion, unless you are running a display ad. With a black and white ad you can place a call to action though. As such you should position your ad as a focal point that tells people where to go to find your ad the next time they need your “services.” You also need to make sure that it is located above the fold (the middle of the newspaper where they fold it), otherwise it will not be seen. It is also a good idea to run a full-page ad, never anything smaller than a half page ad. In fact, it works best when you actually run a cycle of 3 ads. This is because you will have competition because the newspaper will put at least 1 other ad on the same page if they can. However, if you place a full page ad, you will have the entire page to yourself.
So, whatever you do, you should try to take up a majority of the page so that no other ads will be seen with yours. This should only be ran in the real estate section and of Sunday’s newspaper, especially between Thanksgiving and January 2nd, a time that tends to be a down period for real estate.
